Rodeo Drive (pronounced Spanish: "ro-DAY-oh") is a famous three-block long stretch of boutiques and shops in Beverly Hills, California, United States. It is known as one of the most expensive shopping districts in the world. The center divide on this street was a horse path until the early 1950s, thus the name, but the shopping district as presently constituted developed in the 1970s. The business district, though small, is at once an exclusive shopping district, but also a major tourist attraction. The "Rodeo Drive" business district also includes those businesses on the streets that lie for a few blocks in either direction. Some of the more famous retailers include Giorgio Armani, BCBG Max Azria, Bally, Bijan, BVLGARI, Burberry, Gucci, Cartier, Celine, Chanel, Christian Dior, Coach, Dolce and Gabbana, Fendi, Geary's, Harry Winston, Hermes, Lacoste, Louis Vuitton, Michael Kors, Polo Ralph Lauren, Prada, Roberto Cavalli, Salvatore Ferragamo, Sergio Rossi, St. John, Tiffany & Co., Tod's, Valentino, Versace, and Yves Saint-Laurent.

Designed with a clear European influence and bustling with tourists and shoppers alike, 'Two Rodeo' is a unique and exclusive shopping center designed in the form of a Parisian-style street at the entrance to Rodeo Drive at Wilshire. In just the few short years it has been built, it has become a world-renowned shopping complex. Two Rodeo features an eclectic blend of restaurants, high-end beauty salons and services, shops that cater to exclusive clientele and visitors alike.

Architect Frank Lloyd Wright designed the Anderton Court Shops at 333 N. Rodeo Drive. It features a triangular-shaped tower and spiral ramp that are clearly Wright, though most of the rest of the structure has been modified. It was also the first place in California to implement diagonal pedestrian crossings (also known as "scramble corners") at some particularly busy intersections.

The song "Down Rodeo" by former rap/rock band Rage Against the Machine is a direct reference to Rodeo Drive, lambasting the district for its excessive riches and declaring that they were "rolling down Rodeo with a shotgun".

The famed and historic Regent Beverly Wilshire Hotel sits on Wilshire Boulevard at the south end terminus of Rodeo Drive.

[Source: Wikipedia]

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